If you grew up in the 90s chances are you had an American Girl Doll. They were very much a ‘status symbol’ type of toy…making it possible to climb the social ladder if you showed them off.

The American Girl Doll company has been releasing “historical” dolls for several years now, but their new release has hurt millennials right in the feels!

They’re from 1999!!!!

Weren’t the ‘90s just yesterday? As if!
Our new historical character twins, Isabel & Nicki, share girl-power goals. 👽🌼 https://t.co/WE2XhbnVfD pic.twitter.com/T2x1ncegpd

— American Girl (@American_Girl) February 22, 2023

The dolls are a historical look back at the OLD days of 1999! LOL!?! The move from AGD caused twitter to heat up.

me when i see the new american girl dolls are for 1999 pic.twitter.com/QvGTvpJuoM

— alice (@annoyinglilgrl) February 22, 2023

I'm "my childhood is an American Girl Doll" years old https://t.co/QF79SQ5Z7m

— Cher Scarlett (@cherthedev) February 23, 2023

It got so bad, AGD tweeted an apology.

Didn’t mean to hurt so many feelings today 😅 https://t.co/JCMC9dwahp

— American Girl (@American_Girl) February 22, 2023