Kendall Jenner can check off yet another box… she makes tequila now. Or… she at least she tastes it until it’s what she wants it to be and then she sells it to us. According to WWD, this is her first solo business venture at the young age of 25.
No word yet on when the booze will become available yet, but we know that there are 3 kinds: reposado, blanco, and añejo. It’s called 818, like the area code in California.
Something cool about this is that she entered the tequila into tasting contests anonymously and WON. So even though it hasn’t hit the market yet, it is starting out with some awards.
Right off the bat, people are divided on what to think of her new endeavors in the spirits industry. I went to Twitter to find out just how polarized it was on 818. The haters have decided they don’t want to drink it and that it’s cultural appropriation of something Kendall can’t relate to herself:
Kendal Jenner’s stupid white ass making 818 tequila just pissed me off. 818 ain’t Calabasas. 818 is not for rich people to rep
— 🇸🇻Polaroid Papi🏳️🌈 (@polaroid_papi) February 16, 2021
I refuse to drink Kendall’s 818 tequila 😂 FOH
— 𝓼𝓽𝓮𝓹𝓱𝓪𝓷𝓲𝓮 (@istephss) February 16, 2021
The same people who go to say that 818 Tequila is “tHe BEst TeQuILa” are the same people who go out to get burritos, carne asada fries, and nachos, then call it ✨authentic✨. 🥴🤢🤮
— Yasmin Angelina (@YasminLuna95) February 17, 2021
heard that 818 tequila sucks!!!!!!!
— b (@bbartolovich_) February 16, 2021
Ke*dall Jenn*r has a new tequila…I KNOW DAMN WELL SHE AIN’T GOT AN 818 NUMBER 😭
— ari (@atostitos) February 17, 2021
Kendall’s got some fans and supporter though who are excited about it:
I NEED to get my hands on Kendall’s 818 tequila
— Carol🧚🏼♀️ (@carolinaax__) February 16, 2021
I'm actually all for Kendall Jenner's #818tequila since I'm the tequila queen. Tequila is my Windex.
Got a cold? Tequila.
Broken heart? Tequila.
Muscle pain? Tequila.
Broke a nail? Tequila.
Frozen windshield? Tequila.
Can't sing? Tequila!
— Angela Q. Johnson (@angbmq) February 16, 2021
Brilliant move. Seems every celeb sells alcohol now but she sent #818tequila into competitions anonymously and crushed it. If they knew she was behind it there’s no way she would have won. Like them or not, this family is damn good at what they do. Nothing but respect for that. https://t.co/sx04pmvlDw
— Angelo Guariglia (@AngeloGuariglia) February 16, 2021