Pepsi will not be airing any ads during the “Big Game” this year because they want to refocus their funding.

In fairness, they’ll be putting their budget into the 12-minute Pepsi Super Bowl Halftime Show, which may as well be considered advertising.

Pepsi is hoping that the focus will get fans more excited about the mini-concert from The Weeknd, especially after such a strange 12 months of almost no concerts.