The Weeknd’s Tik Tok Concert Draws BIG NUMBERS

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The Weeknd had a live, interactive virtual concert on TikTok on August 7th. Including rebroadcasts, the event pulled in more than 2 million unique views.

It also pulled in 250,000 concurrent views. #TheWeekndEXP garnered more than 1.3 billion views.The event raised $350,000 for the Equal Justice Initiative.