Kim Kardashian West Announces Beauty Line

Kim Kardashian announced her beauty line and the entire world is gagging. In a recent interview with Vogue she states that “I’ve been sitting in the makeup chair for 10 years straight and my look has definitely evolved, It wasn’t just my clothes that got the makeover. I’m taking everything I know now and putting it into this line.”

The reality star’s new self-titled brand, KKW Beauty, launches with a Crème Contour and Highlight Kit. The three-piece kit includes two creamy dual-ended shading and highlighting sticks, as well as a kabuki brush and beauty sponge.

Here is what the product looks like: